Professional education · Curriculum design
Teaching the tools of communication
A professional education prototype built to help congressional communicators use their tools with confidence and judgment.
The challenge
Communications professionals need practical, role-specific instruction rather than generic introductions to a platform.
The idea
Develop a wider learning architecture organized around professional disciplines, with a completed course as proof of how the system could work.
The work
Designed The School within National Communicator, spanning general communications, advertising, marketing, public relations, professional development, and media production. Its substantive instructional prototype was a 15-lesson Congressional Twitter course.
What it shows
The course covered the effective professional use of Twitter for congressional media relations, live events, engagement, publishing, and platform analytics. Fifteen lessons were substantively completed.
Selected artifacts
